Top Fitness Franchise Opportunities to Consider in 2023

Popular Fitness Franchise Opportunities for 2023

Are you passionate about fitness and helping others reach their health goals? Starting a fitness business could be a rewarding venture for you. Whether opening your own gym or purchasing a franchise, statistics show that franchise ownership offers higher success rates than starting from scratch. Here are four leading fitness franchises to explore in 2023:

Planet Fitness
Known as the "Judgment-Free Zone," Planet Fitness emphasizes inclusivity for all fitness levels. Targeting the 80% of North Americans and Canadians without gym memberships, it now operates over 1,800 locations across all 50 states and beyond.

Initial Franchise Fee: $20,000

Total Investment: Up to $4 million

Royalty Fee: 7% of monthly and annual membership income

Term: 10 years

Jazzercise
Jazzercise stands out as an affordable franchise option since it doesn’t require a physical studio—certified instructors can operate independently. With over 8,000 franchises worldwide, it offers flexibility and minimal overhead costs.

Initial Franchise Fee: $1,250

Total Investment: Up to $32,750

Monthly Franchise Fee: 20% of gross earnings

Term: 5 years

Club Pilates
Founded in 2007, Club Pilates utilizes reformer-based group classes suitable for all ages. With over 600 locations globally, including 584 in the US, it’s a popular choice for accessible fitness options across demographics.

Initial Franchise Fee: $60,000

Total Investment: Up to $280,446

Royalty Fee: 7% of gross earnings

Term: 10 years

Orangetheory Fitness
This trendy franchise launched in 2010, specializing in heart rate-based interval training. With more than 500 locations across the US, it combines modern equipment like rowing machines, free weights, and treadmills to deliver personalized fitness experiences.

Initial Franchise Fee: Up to $59,950

Total Investment: Up to $994,360

Royalty Fee: 8%

Term: 10 years