Top 6 Social Media Monitoring Tools to Boost Your Brand

Top 6 Social Media Monitoring Solutions

Monitoring social media is crucial for enhancing your brand's online presence. By analyzing discussions about your brand, campaigns, and competitors, you can achieve your social media objectives more effectively. Proper monitoring also helps you understand customer preferences, improve customer service, and track competitors' activities.

Manual analysis on platforms alone is often labor-intensive and impractical for small to medium businesses. Using dedicated social media monitoring tools consolidates all channels into a single dashboard, making tracking simpler and more efficient, even for a single person.

Below are some powerful tools that can streamline your social media tracking process:

Glean.info
Formerly CyberAlert, Glean.info has been in operation for over 20 years, founded by PR veteran William J. Comcowich. It aggregates audience data from numerous online sources, helping brands spot fake news, prevent misinformation, and monitor brand mentions across 2,000 fake news sites. It also offers integrated social insights. However, its plans start at around $299 per month, which might be steep for small businesses.

Google Alerts
A free tool that notifies you whenever your brand is mentioned across websites, blogs, news outlets, and forums. It provides simple alerts but lacks advanced features like pattern analysis or strategic insights.

Sprinklr
Preferred by many global brands, Sprinklr offers sophisticated social listening and analytics. Its Modern Research tool provides insights into worldwide conversations relevant to your brand, and competitor analysis helps identify strategic gaps. Paid advertising metrics currently require manual input.

NetBase
Established in 2004, NetBase utilizes natural language processing to understand 199 languages, providing real-time insights into trending topics, hashtags, and consumer preferences. Its plans are premium, catering to brands seeking comprehensive analytics.

Talkwalker
This platform uses AI-driven features to analyze brand sentiment, monitor content, and find hidden connections within trending conversations. It’s ideal for identifying emerging themes and market gaps, enabling targeted marketing efforts.

Hootsuite
As a leading social management platform, Hootsuite allows posting and monitoring across multiple channels. It tracks brand mentions, analyzes competitors, and identifies social trends, helping you refine your social media strategy efficiently.