Everything You Should Know About Lucky Brand Apparel
Lucky Brand, a renowned American denim label established in the 1990s, offers vintage-inspired jackets and jeans celebrated for their craftsmanship and bohemian style. With over 250 stores worldwide, the brand caters to free-spirited individuals seeking authentic, handcrafted apparel at accessible prices, competing with major brands like Levi's and Diesel.
Founded in the early 1990s in the United States, Lucky Brand started as a denim-focused company. The founders, Gene Montesano and Barry Pearlman, gradually expanded into jackets, activewear, and accessories. In December 2013, Leonard Green & Partners acquired Lucky Brand for approximately $225 million. Known for their authentic American denim, the brand maintains a strong heritage rooted in vintage-inspired styles and California origins. Lucky Brand has become an icon akin to Levi's, emphasizing craftsmanship and timeless design.
Named to bring luck and positivity, Lucky Brand's clothing features unique design elements like patches, pockets, and distressed finishes. Customers love their jackets for their personalized touches, vintage vibe, and quality material. The brand caters to creative, free-spirited individuals seeking bohemian style. Post-acquisition, Lucky Brand operates around 251 stores across North America, with products made in countries including Indonesia, China, and Mexico. Their handmade jackets range from $99 to $149, positioning them as a premium yet affordable choice. Competing with Levi's, Diesel, and Gap, Lucky Brand’s ambassadors are often trendsetting models aligned with bohemian fashion. The company boasts a global presence, valued at around $225 million.
