The Legacy and Growth of Cole Haan Footwear
Discover the rich history and evolution of Cole Haan, a renowned footwear brand known for blending craftsmanship with modern design. From its origins in 1928 to its global presence today, learn how the brand has expanded its product lines, incorporated innovative technologies like Nike Air, and maintained high standards of quality through dedicated craftsmanship. Now independent, Cole Haan continues to lead in fashion footwear and accessories, emphasizing style, comfort, and tradition.
For fashion enthusiasts, the name Cole Haan is well-known. With a history spanning over 80 years, this iconic footwear brand has evolved significantly. Starting with men's shoes, they later expanded to include women's and children's footwear, along with accessories such as sunglasses, handbags, hosiery, and scarves.
Founding and Origins
Established in 1928 by Trafton Cole and Eddie Haan, the company initially specialized in men's shoes, selling primarily through university stores. Their product lineup featured saddles, bucks, and handcrafted footwear for men.
Acquisition and Expansion
In 1975, a group led by George Denny acquired Cole Haan. He worked tirelessly to transform it into a global brand, relocating manufacturing to Mexico for quality improvement. By 1979, they added women's footwear, and by 1982, their products were available through major retailers. By 1996, annual sales reached $70 million.
Global Reach
Under George Denny’s leadership, Cole Haan sought international expansion, especially in Europe. They launched their groundbreaking driving shoes, highly favored for comfort, which became a top seller continentally, with sales in over 300 Parisian stores.
Acquisition by Nike
Nike acquired Cole Haan in 1998 for $80 million, marking its entry into formal footwear. Nike revamped the product line, replacing 60% of styles, and introduced Nike Air technology in 2000, making lightweight shoes popular worldwide. They also licensed G-III for outerwear and apparel under the Cole Haan name.
Independent Growth
In 2012, Nike sold Cole Haan to APAX Partners, and it now operates independently with new headquarters in Greenland, New Hampshire, and over 70 offices globally, focusing on innovative designs and quality craftsmanship.
Manufacturing Process
Each pair of Cole Haan shoes is crafted with meticulous care, overseen from leather cutting to final packaging by dedicated artisans. The leather, sourced from Horween Leather Company, adds to the quality and authenticity of each shoe, providing a personal touch.
Despite changes in ownership, Cole Haan has maintained its high standards of craftsmanship. The brand successfully blends modern aesthetics with traditional skills, continuing to meet the evolving needs of the fashion industry with a focus on premium footwear and accessories.
