Key Insights into the Latest Generation of Tablets

Essential insights about the newest tablets on the market

Tablets have been around longer than most realize. Leading brands like Apple and Samsung dominate the market, but they weren’t the pioneers. The concept dates back to 1968 when computer scientist Alan Kay introduced the idea of flat, integrated devices called Dynabook. Over the years, tech giants such as Microsoft, Apple, Samsung, Google, Asus, and Lenovo have advanced tablet technology through continuous innovation.

Here’s what you need to know about current tablets and their leading manufacturers.

Top global tablet brands include:

Apple – Despite a decline in iPad sales around 2015, Apple continues to lead by embodying the ideology ‘Think Different,’ and remains a major player.

Samsung – A tech giant whose success in smartphones helped propel their tablet lineup; they launched their first Galaxy tablet in September 2010, following Apple's iPad debut in January that year.

Though Samsung uses a different operating system from Apple, it offers a cost-effective alternative, contributing to its market success.

Amazon – Notable for its budget-friendly Fire HD 10, Amazon has carved a niche in the entry-level tablet segment.

Lenovo – Producing tablets that operate on Windows and Android, Lenovo broadens its market appeal.

Huawei – A major Chinese firm, Huawei manufactures both smartphones and tablets, with the MediaPad X2 as a top product.

Other key players include Microsoft, Asus, Google, Nvidia, and HTC.

How do manufacturers stay competitive in the tablet industry?

Innovation and differentiation are vital since first-mover advantage no longer guarantees dominance.

Building customer loyalty is challenging, opening doors for competitors.

Both vertical and horizontal innovations are crucial to staying ahead.

Understanding consumer needs and creating tailored products is essential; for example, Microsoft offers tablets with detachable keyboards, unlike traditional models from Samsung or Apple.

Key features to look for in a tablet

As a laptop alternative, a tablet's features on performance and usability matter most.

Long battery life is a significant advantage due to reduced power consumption.

Screen size and quality are critical; too small or too large screens can deter users.

RAM capacity influences performance; higher RAM is generally preferred.

Market pricing strategies for tablets

Market leaders position their tablets at premium prices, leveraging brand strength.

Factors influencing pricing include material costs, manufacturing expenses, retail markups, and profit margins.

Strategic pricing, often coupled with product variations, is key to success.

Companies often adjust prices subtly through new product launches to maximize customer satisfaction.

Upcoming tablets to watch for

Lenovo Tab 4 10 Plus – Coming in September 2017

Amazon Fire HD 10 – Launching in September 2017

Samsung Galaxy Tab A 8.0 – Releasing in September 2017