Fiat Strada: Variants, Features, and Pricing Insights
Discover the latest Fiat Strada variants, features, and prices. Learn about the different trims, safety features, engine options, and available deals. Perfect for farmers, adventurers, and logistics needs, the Strada offers affordability and reliability. Find out which model suits your requirements and get the best value with current promotions. Make an informed decision with comprehensive insights into this popular compact pickup.

Fiat remains a prominent car producer in the market, and its popular model, the Strada, continues to lead sales. This compact pickup is preferred by farmers and adventure lovers for its durability and cargo space. Its high load capacity makes it a favorite for delivery and logistics needs. Interested buyers should know that the Fiat Strada is available in several trims, each offering distinctive features and pricing options.
Endurance 1.3
The base model, Fiat Strada Endurance, comes equipped with essential features such as air conditioning, rear window protection, electric steering, and height-adjustable steering wheel. It also includes dual airbags for safety.
The model offers excellent safety with features like seat belt warnings, electronic stability control, ABS braking with EBD, driver and passenger sun visors, and Hill Hold assist. Pricing begins at approximately R$104,000.00.
Freedom 1.3 and 1.3 CD
The Fiat Strada Freedom ranges between R$110,000.00 and R$118,000.00, depending on the trim. The Cabin Plus version includes all basic features plus adjustable driver’s seat, anti-theft system, remote key entry, and a 3.5-inch TFT display. Additional features include a radio system, speakers, USB ports, electric locks, front electric windows, and tire pressure monitoring. The CD variant adds rear electric windows, heated rear window, and side airbags.
The Volcano 1.3 CD trim is priced around R$119,000.00 and features a 7-inch touchscreen multimedia system, parking sensors, LED headlights, floor mats, supplementary USB port, and automatic transmission options. The Volcano Plus package, available with manual models, includes a rearview camera, digital climate controls, and wireless charging, costing an additional R$3,500. For those choosing the automatic CVT transmission, the price is approximately R$125,990.00.
Turbo Models: Ranch and Ultra
The Fiat Strada Ranch Turbo AT boasts a robust engine producing up to 130 horsepower and features a distinctive exterior design. It starts at about R$138,000.00. The Ultra Turbo AT offers a luxurious interior with leather seats decorated with Fiat insignia, red stitching, and metallic accents. It includes a rearview camera, premium multimedia system, wireless charging, and automatic climate control, priced similarly to the Ranch Turbo.
Engine Performance
The Endurance, Freedom, and Volcano trims are powered by a 1.3L Firefly engine delivering around 98 hp and 13.2 kgf-m torque, available with a five-speed manual or CVT automatic transmission. The Turbo models, Ranch and Ultra, feature a Turbo 200 engine with 130 hp using ethanol and 125 hp with gasoline, maintaining torque at around 20.4 kgf-m.
Pricing Deals and Offers
While the Fiat Strada prices are competitive, buyers can explore discounts and special offers on the official Fiat website. For instance, rural entrepreneurs may find the Endurance 1.3 Firefly trim for about R$88,000.00 during promotional periods. Always compare financing, leasing, and rental options, and consult local dealerships to secure the best deal. Staying informed of ongoing promotions ensures buyers get optimal value for their investment.
The Fiat Strada’s varied trims and competitive pricing make it a compelling choice for pickup truck buyers. Researching and comparing deals will help consumers make smart, budget-conscious decisions when purchasing this versatile vehicle.