Essential Facts About Metro by T-Mobile
Discover key insights into Metro by T-Mobile, from its origins and network evolution to its recent merger with T-Mobile US. Learn about its service offerings, device lineup, and strategic campaigns aimed at enhancing competitiveness in the US wireless market.
Everything You Need to Know About Metro by T-Mobile
Metro by T-Mobile – Innovation in Mobile Connectivity
Founded in 1994 under the name General Wireless by Malcolm Lorang and Roger D. Linguist, Metro by T-Mobile traces its roots to industry veterans from PageMart Wireless. The company functions as a prepaid wireless provider in the United States and operates under the umbrella of T-Mobile US, Inc.
It delivers nationwide voice, text, and data services utilizing networks such as 4G LTE, HSPA, GSM, and HSPA+. The brand also expanded its device lineup with a variety of new phones following its growth into a major telecommunications provider.
Initially employing CDMA technology, Metro by T-Mobile operated as the sixth-largest wireless network in the US. However, on June 21, 2015, this CDMA infrastructure was retired, and LTE networks from T-Mobile US were integrated alongside new device offerings.
The rollout of LTE by Metro faced mixed reviews; despite being a 4G-based network, some experts noted that actual speeds were comparable or inferior to earlier 3G networks.
In October 2012, MetroPCS merged with T-Mobile US in a strategic alliance aimed at boosting competitiveness against larger carriers.
Post-merger, Metro launched a national advertising campaign featuring the provocative tagline ‘Period Power’ to emphasize transparency and the absence of hidden fees in its prepaid plans. Though well-intentioned, the campaign faced social media backlash, sparking mixed reactions towards the brand and its latest devices.
