Creative Approaches to Designing Modern Automotive Models

Automotive manufacturers worldwide often draw inspiration from their historical models, enhancing them to create innovative new vehicles. Several factors influence the development of these latest designs.

Preserving and Evolving Brand Heritage
Contrary to assumptions, leveraging a brand’s legacy provides a foundation for innovative design. Manufacturers adapt key features, improving technology and safety features while maintaining the brand’s visual identity. This approach results in new models that echo their predecessors but with advanced capabilities, all aligned with current safety standards.

For example, the core layout aspects like headlights and bumpers are redesigned to meet modern safety and pedestrian regulations, while retaining the original aesthetics.

Emerging Technologies Spurring Innovation
Breakthroughs in autonomous driving and electric propulsion are revolutionizing car designs. These technologies allow for new vehicle shapes and layouts, offering designers a blank slate. Concepts like Volkswagen's Sedric, Mercedes-Benz's F 015, and BMW’s Vision Next 100 showcase futuristic, autonomous-focused designs that redefine automotive aesthetics.

Drawing Inspiration from Vintage Models
Many brands revisit their classic models to inspire future designs. Volkswagen’s Beetle, with over 20 million units sold, exemplifies this approach. Although new Beetles look modern and fresh, they retain design cues from the original, serving as a ‘silent tribute’ as the brand shifts towards electric vehicles.

Reimagining and Innovating Old Concepts
Some companies prefer refreshing their designs entirely, moving away from traditional aesthetics. For instance, Land Rover’s Range Rover Evoque is a rugged, contemporary off-road vehicle built with innovative techniques. Similarly, Jaguar moved beyond their 1990s styling, with models like the F-Pace bringing a fresh design language that revitalized the brand’s market position.