Inside the Creation of KFC's Signature Menu
Discover the history behind KFC's iconic menu, from Colonel Sanders' original recipe to the diverse offerings today. Learn how KFC adapts its menu globally to cater to local tastes, including popular items and meal combos. Explore the brand's expansion and successful marketing strategies that make it a leading fast-food chain worldwide.
Kentucky Fried Chicken (KFC), founded by Colonel Harland Sanders, is a global fast-food giant renowned for its fried chicken. Based in Kentucky, it ranks second worldwide in revenue, just behind McDonald's. Sanders launched KFC after perfecting his recipe of 11 herbs and spices, which became the cornerstone of his fried chicken. Since expanding internationally in the 1960s to countries like Canada, Mexico, and the UK, KFC has diversified its menu to include chicken fillet sandwiches, salads, wraps, and sides such as fries and coleslaw. The menu varies by country, with options tailored to local tastes and dietary requirements like halal offerings. Signature products like Zinger and Tower burgers, along with chicken nuggets and hot wings, remain crowd favorites. Family buckets and meal combos appeal to all segments, offering options from single pieces to large groups. The US menu features items like Chicken Littles, Doublicious sandwiches, and various combo meals, making KFC a versatile and popular choice among fast-food lovers worldwide. Their strategic marketing and menu localization help target diverse customer preferences effectively.
