2018 TV Industry Trends and Innovations
In 2018, the television industry saw major advancements including larger screens, widespread HDR and UHD adoption, smart voice control features, expanded international brand presence, and the advent of affordable 4K and new 8K TVs, signaling a year of significant technological growth and market expansion.
As technology rapidly evolves, so does the television market. In 2018, notable shifts included larger screen sizes, with OLED displays leading the segment. The incorporation of UHD and HDR technologies became more widespread, enhancing picture clarity and color accuracy. Streaming platforms like Netflix transitioned from novelty to necessity, offering consumers a multitude of entertainment options through smarter TVs with integrated voice assistants like Google Assistant and Alexa. International brands, notably Chinese manufacturers such as TCL and Hisense, expanded their market presence with affordable, high-quality models. Additionally, 4K TVs became more budget-friendly, and Samsung announced the launch of 8K models in multiple sizes, indicating a clear move toward higher resolution standards in the industry.
