US Tablet Industry Trends and Key Data Insights
The US tablet market is the largest worldwide, with substantial growth in users and shipments. Apple dominates, especially with the iPad series, and new features are enhancing user experience. Activities like online shopping and streaming videos are extremely popular among American tablet users, with continued growth expected through 2019, indicating a thriving industry with increasing consumer engagement.
Current Trends and Key Data in the US Tablet Market
The United States leads the North American tablet industry, which remains the largest globally. Between 2013 and 2018, tablet shipments in the region were projected to increase by 20 million units. The number of American tablet users is also rising, with forecasts indicating over 180 million users by 2019. In 2014, the US had approximately 150 million tablet users, and this number is expected to grow further, with over half of Americans using tablets regularly by 2019.
Apple holds a dominant position in the global tablet market, renowned for its iPad series. In 2015, around 78 million people in the US used iPads, with half of the American tablet users owning one. Approximately 25% of Americans engage with their iPad at least once a month. The iPad Pro, equipped with a physical keyboard, has gained popularity, and one in four iPads sold is an iPad Pro. Upcoming updates like iOS 11 in 2017 will enhance multitasking, file management, and app features.
US consumers enjoy various activities on tablets, such as gaming, browsing, reading, shopping, and streaming videos. Online shopping is particularly popular, with an estimated 100 million viewers watching videos on tablets, a figure expected to increase to 120 million by 2019. Additionally, tablet users in America actively shop online; in 2015, 72% of tablet owners shopped via mobile devices, compared to 43% of smartphone users. By 2019, over 80% of tablet users are projected to shop online through their tablets.
