Marketplace: Empowering Public Understanding of Economics

Marketplace is dedicated to enhancing financial literacy among the public. This educational broadcast provides insights into business, economic trends, and current events shaping our economy. Accessible via over 800 radio stations nationwide, its weekly listeners number around 14.6 million. The program is also available through a dedicated app, allowing convenient access to their content.

Produced and promoted by American Public Media, Marketplace relies on listener donations and sponsorships. Its sponsorship enhances brand credibility, as over 70% of listeners see supporting Marketplace as a sign of trust, and more than 60% are inclined to engage with the sponsors.

Marketplace has received numerous accolades, including Emmy and Edward R. Murrow awards. Its audience is primarily affluent, with an average income of $101,000. Approximately a quarter of the US population tunes in monthly, reflecting strong community engagement. In the past year, the podcast saw a 16% growth, fulfilling Americans' desire for timely economic news. However, potential federal funding cuts could impact the program and its millions of listeners.

The organization generates about $18 million annually, mainly from radio station carriage fees and corporate sponsorships. As interest in financial education increases, Marketplace plans to expand into digital platforms, broadening its reach. Its success depends on supportive policies from the government, especially regarding media funding.