Mazda's Innovative KODO Design Philosophy
Mazda's KODO design embodies motion and vitality, inspired by animals and martial arts. Led by chief designer Ikuo Maeda, the style emphasizes dynamic energy, combining powerful visuals with detailed craftsmanship. This innovative approach makes Mazda vehicles unique, blending performance with aesthetic appeal. The 'Soul of Motion' captures Mazda’s commitment to creating vehicles that are lively, elegant, and full of life, offering great value for passionate drivers who appreciate bold design and engineering. Experience the transformative power of Mazda's design philosophy.
Discover Mazda's Cutting-Edge KODO Design Philosophy
Mazda has adopted the distinctive KODO design language for all its recent models. Developed under the guidance of Ikuo Maeda, Mazda's chief designer, this style emphasizes motion and vitality. Maeda succeeded Laurens van den Acker in 2009, bringing a bold new vision to Mazda's vehicles. Unlike Acker's fluid, nature-inspired approach, Maeda's designs evoke fierce animals brimming with energy, ready to strike. This concept, known as the "Soul of Motion," captures the essence of power and elegance, making Mazda cars stand out on the road.
Inspired by traditional martial art Kendo, Maeda's design philosophy portrays vehicles as dynamic predators. Key themes include restrained tension that bursts into speed, complemented by meticulously crafted and captivating interiors. Mazda designers are encouraged to pour passion into their work, resulting in cars that exude vitality and spirit. Maeda aims to infuse each model with energy and movement, making them more than just transportation — they are expressions of art and engineering, offering exceptional value to enthusiasts despite premium pricing.
