Nissan: Japan's Leading Automotive Innovator
Nissan, a major Japanese automaker established in 1933, excels in producing innovative, performance-driven vehicles with a global footprint. Its popular models like the 2017 Altima showcase the company's commitment to quality and design, supported by advanced research centers and a strong social responsibility program dedicated to cultural diversity and community integration.
Nissan Motor Corporation, founded on December 26, 1933, and based in Yokohama, Kanagawa, is a prominent Japanese automaker. On April 1, 2017, Hiroto Saikawa became CEO, succeeding Carlos Ghosn. Nissan is dedicated to creating vehicles that combine cutting-edge technology, high performance, and stylish design. Its goal is to enhance value for stakeholders through its Nissan, Infiniti, and Datsun brands. In 2015, Nissan achieved net sales of 121.90 billion yen, surpassing the previous year's figures by 815 billion yen.
The company's global presence includes operations across the US, Mexico, UK, Spain, China, India, Taiwan, Brazil, Thailand, the Philippines, South Africa, and Indonesia. Nissan North America is headquartered in Franklin, Tennessee, overseeing regional production and marketing. The company boasts advanced research, technical, and design centers, along with manufacturing facilities for vehicles, batteries, engines, and motors. Nissan also offers financial services through Nissan Motor Acceptance Corporation.
The Nissan Foundation, part of its social responsibility initiatives, supports organizations promoting cultural diversity and community harmony. Among its vehicle lineup, the 2017 Nissan Altima stands out as a top seller, serving as a modern successor to the Nissan Bluebird and competing strongly in the mid-sized sedan segment. It has received awards such as North American Car of the Year and Top Safety Pick. The Altima is available in various versions, including the stylish Midnight Edition, blending luxury with affordability.
