Luxury and Performance in the BMW 7 Series Lineup
Explore the luxurious BMW 7 Series lineup, highlighting the Alpina B7 and M760i models. Discover their features, performance capabilities, and value. Designed for enthusiasts seeking elegance, power, and advanced technology, these models exemplify BMW's commitment to excellence in luxury motoring.

The BMW 7 Series has demonstrated remarkable evolution since its inception, showcasing cutting-edge design and advanced features over the years. Starting with the first-generation E23, followed by the E32, then the E38, and progressing through the F01 to the current G11/G12, each model has set new standards in luxury motoring.
The series offers various trims at different price points, catering to diverse preferences and budgets. Here, we highlight two of the most popular models, emphasizing their unique features and value.
The Alpina B7 stands out with a starting price of $138,800, offering 11 elegant color options and 12 premium leather choices. It features a sports exhaust for dynamic performance, blind spot detection for enhanced safety, and strategically placed spoilers for better handling. The Launch Control system ensures rapid acceleration. Among the non-M models, it ranks as the second most exclusive after the M760i.
Introduced for the first time in the 7 Series lineup, the M760i is the top-tier model priced at $156,700. Despite being roughly $18,000 more expensive than the Alpina, it mainly features a powerful 6.6-liter V12 engine, with similar interior and technological features. The Alpina outperforms in acceleration, reaching 60 km/h in 3.6 seconds compared to the M760i's 3.9 seconds, and boasts a top speed of 193 mph versus the M760i's limited 155 mph. Its striking electric blue finish enhances exclusivity, making the BMW 7 Series Alpina B7 xDrive the more compelling value for its price.