All-New Toyota Land Cruiser 2024: Trims, Features, and Pricing Details
Discover the 2024 Toyota Land Cruiser’s latest features, trims, and pricing. This iconic SUV offers powerful engine options, advanced safety and driver-assist systems, versatile interiors, and exceptional off-road capabilities. Perfect for adventure and daily driving, its various trims cater to different preferences. With a starting price of around KES 24 million, explore the latest offers and make an informed decision on this legendary vehicle.

Introducing the 2024 Toyota Land Cruiser: Trims, Features, and Price Overview
The Toyota Land Cruiser remains one of the brand’s most iconic and sought-after SUVs. Despite its long history, the model continues to impress enthusiasts worldwide. The latest 2024 Land Cruiser 300 stands out with its exceptional performance, build quality, and advanced features. This five-door mid-sized SUV offers a variety of robust engine choices and fuel options, tailored to diverse driving preferences.
1. Variants, Engines, and Transmission Options
The 2024 Land Cruiser 300, also known as LC 300, is the newest iteration available locally.
The SUV comes in several trims, including the GX-R, VX-R, and GR-S. The GX-R and GR-S are exclusively equipped with diesel engines, while the VX-R offers both diesel and petrol options. Each engine provides impressive performance, with the diesel being a 3.3-liter, 6-cylinder V-type engine displacing 3346 cc, generating up to 306 horsepower. The petrol engine, available only in the VX-R, is a 3.5-liter, 6-cylinder V-type engine with 3445 cc displacement, producing up to 415 horsepower and 479 lb-ft torque.
All variants feature a 10-speed automatic transmission, ensuring smooth handling and optimal fuel efficiency.
Safety is vital regardless of usage, whether off-roading, daily commuting, or family trips. The Land Cruiser emphasizes comprehensive safety features such as:
Airbags
Equipped with front airbags for driver and passengers, higher trims include side airbags for enhanced protection.
Seatbelt Alert
This system reminds occupants to wear seatbelts, alerting the driver if any passenger is unbelted.
Additional safety features include child locks, door unlock alerts, a fire extinguisher, and anti-theft alarms.
The Land Cruiser 300 is also packed with driver-assist features such as:
Downhill Assist Control
This system manages vehicle speed during steep descents, enhancing safety and control.
Hill-Start Assist Control (HAC)
Prevents rolling backward on inclines, making uphill starts smoother.
Turn Assist
Facilitates sharper turns at low speeds by adjusting braking on individual wheels.
Additional features include cruise control, electronic stability management, and brake assist systems.
The interior offers excellent comfort with adjustable seating and versatile configurations. All seats are electronically adjustable, and the third-row seats can be folded flat effortlessly, creating ample cargo space. Back-row air conditioning adds to passenger comfort for long drives.
7. Off-Road Capabilities and Terrain Management
One of the key highlights is the multi-terrain driving system, which adjusts vehicle performance based on terrain types such as dirt, sand, snow, or mud. Drivers can select different modes to optimize handling, making off-road adventures easier and safer.
8. Price Range
The starting price of a new Toyota Land Cruiser 300 is approximately KES 24 million. Prices vary depending on the selected trim and optional features. Dealerships across different cities may offer varying promotions, including the latest sale discounts for 2024 models.