Reasons Why the iPhone 8 Plus Remains a Smart Choice
The iPhone 8 Plus remains a compelling option with features similar to the higher-end iPhone X but at a lower cost. Its strong battery life, familiar Touch ID, and competitive pricing make it a smart buy, especially for budget-conscious users, despite stiff competition from newer smartphone models. Enhanced marketing could boost its sales and position it favorably in the competitive smartphone market.

The iPhone X has undoubtedly been a standout model for Apple. However, the launch of the iPhone 8 series saw less buzz, especially for the larger iPhone 8 Plus, which lacked prominent marketing and was often overshadowed by its newer sibling. This affected its sales, despite it sharing many features with the iPhone X at a lower price point. Apple’s decision to release three models simultaneously contributed to this oversight, leaving the iPhone 8 Plus underappreciated in the market.
What many don’t realize is that the iPhone 8 Plus offers features comparable to the iPhone X, but at nearly $200 less. While owning the latest device is attractive, budget-conscious buyers should consider if the extra cost is justified. If you’re planning to buy an Apple phone, consider these key points:
The iPhone 8 Plus boasts a processor and camera system similar to the iPhone X, including wireless charging and portrait lighting effects.
If you prefer physical fingerprint authentication, the Touch ID sensor on the 8 Plus remains an appealing feature.
For those who travel often or need a longer battery life, the iPhone 8 Plus outperforms the iPhone X in longevity based on various reviews.
The device lacks an edge-to-edge display, resulting in a smaller overall screen size compared to the iPhone X. Nevertheless, its display size is slightly wider due to the design, offering larger data viewing without the premium OLED display quality.
Priced at around $800 for the 64GB model, the iPhone 8 Plus is more budget-friendly than the iPhone X, especially the 256GB variant priced about $950—still lower than the iPhone X’s $1,150 for similar storage.
Meanwhile, competitors like Samsung, Google, and OnePlus have introduced phones with superior features and competitive pricing, such as the OnePlus 5T, impacting the sales of the iPhone 8 Plus. Its design, which closely resembles older models like the iPhone 6 Plus, also affects its appeal. Minor updates have failed to distinguish it markedly in the crowded market.
Currently, the iPhone 8 Plus faces stiff competition from models like the iPhone 7 Plus and iPhone X. Lack of aggressive marketing further hampers its visibility. To thrive, Apple should boost promotion for the 8 Plus and improve sales strategies. A successful iPhone 8 Plus could pave the way for future releases like the anticipated iPhone 9 Plus in late 2018.