Stephen Curry's Enduring Partnership with Under Armour and Signature Sneakers Evolution

Known as one of basketball's most influential and celebrated athletes, Stephen Curry has achieved remarkable success with numerous awards and record-breaking performances. The Golden State Warriors point guard has led his team to three consecutive NBA finals and earned two MVP titles, including the league's first unanimous MVP. His earning power is continually rising, with reports suggesting he may soon become the highest-paid player in NBA history with a contract exceeding $200 million, surpassing the previous record held by Mike Conley.

The collaboration with Under Armour began in 2013 after Nike opted not to match their offer, which was $4 million annually—$1.5 million more than Nike’s proposal. That year, Under Armour signed Curry, marking the start of a long-standing partnership. The first Curry signature sneakers, called "Curry 1," debuted on February 15, 2015. The brand recently renewed its sponsorship through 2024, with details of the deal including potential equity involvement.

Stephen Curry has expressed a strong bond with the brand, stating, "In the first two years together, we've achieved so much on and off the court. I look forward to being part of Under Armour’s legacy during and beyond my career."

Featured Sneaker Models

Under Armour Curry 5 Pi Day

The Curry 5s, the fifth signature model, launched on March 14, 2018—Pi Day, celebrating the mathematical constant. The shoe features a black knit upper with a Pi symbol, resonating with fans of mathematics and basketball. Sold out within days, it was restocked a month later. Priced at $130, it's popular among sneaker enthusiasts and basketball fans alike.

Under Armour Curry 4 “Dance Mom”

This limited edition sneaker was gifted to Golden State Warriors season ticket holders. It showcases a unique Warriors-themed sweater print on the toe, paired with a blue-knit upper and white soles. Inspired by a dedicated Warriors superfan, nicknamed Dance Cam Mom, these shoes celebrate game day energy.

Under Armour Curry 4 Low

The red-colored Curry 4 Low was inspired by Curry's involvement in the United Nations’ “Nothing But Nets” campaign, which fights malaria through bed net distribution. Priced at $120, these sneakers are both stylish and meaningful for fans and collectors.

Since launching the Curry 1 in 2015, the brand has seen a sales boost of 350% by early 2018. The Curry signature line now outsells many larger brands, with no other Nike signature model (besides Jordan) surpassing Curry shoes in sales, underscoring Curry's market influence.