Advantages of Under Armour Apparel

Are you into soccer or basketball? You don’t have to be a professional athlete to enjoy active wear. Fitness enthusiasts who enjoy running or spend hours in the gym often find traditional clothing uncomfortable due to sweat and stickiness, which can hinder performance. Kevin Plank, founder of Under Armour, experienced this issue firsthand as a University of Maryland football captain in 1996. Motivated to create better athletic gear, he launched a line that quickly gained popularity among athletes and fitness lovers alike.

Innovative Designs for Athletes

Under Armour has transformed sportswear with innovative designs tailored for active users. The brand appeals to a broad range of sports fans and fitness devotees. Its clothing line is crafted with advanced fiber technology to enhance comfort and performance, making it a top choice for those serious about their training or competition. The versatile apparel supports various athletic activities, ensuring maximum efficiency during workouts or sports events.

Cutting-Edge Fabric Technology

Plank revolutionized sportswear with the debut of moisture-wicking synthetic shirts that absorb sweat, keeping athletes light and comfortable during intense physical activity. In 1997, the ColdGear fabric was launched, providing warmth, dryness, and lightness in cold weather. The AllSeasonGear collection soon followed, designed to keep athletes comfortable in extreme climates. The original Compression T-shirts are engineered to support muscles and manage moisture to maintain a cool, dry, and agile feel throughout the session.

In 1999, Under Armour gained mainstream recognition through collaborations with Warner Brothers in films like ‘Any Given Sunday’ and ‘The Replacements.’ The brand gained further prominence when it was chosen for the new XFL football league in 2000 and supplied gear for the 2014 Winter Olympics’ speed skaters. A notable partnership began in 2014 when the University of Notre Dame signed a decade-long deal to provide uniforms and equipment. The brand also partnered with the North American Soccer League in 2016 and signed a 15-year, $280 million agreement with UCLA. By the end of 2016, Under Armour had become a key supplier for Major League Baseball.

In 2013, Under Armour expanded its product range with Infrared technology, enhancing heat distribution and reducing overheating during play. The Scent Control line helps minimize body odor, making it popular among busy athletes and fitness enthusiasts. The brand now offers a comprehensive collection of apparel, including jackets, vests, hoodies, tops, shorts, leggings, sports bras, and more — all with innovative features for men and women.

Backed by endorsements from sports stars and universities, Under Armour combines comfort, technology, and affordability. Discover the difference by trying their athletic wear today!