Discover the Power of Under Armour Activewear
Under Armour revolutionized athletic wear with its innovative moisture-wicking fabrics and performance-enhancing designs. Starting from a simple T-shirt concept, the brand grew into a global leader, introducing groundbreaking products like HeatGear, ColdGear, and biometric monitoring systems. Committed to innovation, reliability, and integrity, Under Armour continues to empower athletes with high-quality, technologically advanced apparel suited for all sports and conditions.
About Under Armour
Founded with the goal of creating top-tier performance apparel, Under Armour began by designing a premium T-shirt aimed at athletes who wanted to stay dry and comfortable during intense activities. The brand quickly gained recognition for its innovative moisture-wicking fabrics and athlete-focused designs. In 1996, Kevin Plank, a University of Maryland football player, developed the first HeatGear T-shirt, revolutionizing sports apparel. Today, Under Armour is renowned globally for its advanced clothing engineered for optimal athletic performance.
Initially operating from his grandmother's basement, Kevin Plank sold his products across the East Coast by car trunk. His breakthrough came with HeatGear, designed to keep athletes cool and dry in hot conditions. Following that, ColdGear was introduced to retain warmth during winter, alongside AllSeasonGear for year-round comfort. By 1998, Under Armour moved its headquarters to Baltimore, symbolizing its growth.
**Innovations Over the Years**
In 2009, the Recharge Suit was launched, helping athletes recover faster with reduced soreness and fatigue. The 2011 debut of UA Armour39 integrated biometric technology, allowing trainers to monitor performance in real time.
Under Armour's product range expanded to include women-centric designs like the Armour Bra in 2012, ensuring comfort and fit for all athletes. The Armour39 remains one of the company's flagship innovations, blending performance monitoring with cutting-edge technology.
**Core Values**
Under Armour emphasizes innovation, inspiration, reliability, and integrity. The company maintains high standards in business partnerships and manufacturing, reflecting its commitment to ethical practices and excellence in athletic apparel.
