2024 Fiat Strada: Key Features, Pricing, and Special Offers

2024 Fiat Strada: Highlights, Pricing, and Deals

In recent years, Brazil's automotive market has seen remarkable growth, with Fiat leading the charge. The Fiat Strada, a compact pickup truck, remained Brazil's top-selling model in 2023, holding the leading position since 2021. The 2024 version introduces notable upgrades alongside standard features. Equipped with the Turbo 200 Flex engine, limited-edition options, and enhanced safety and design elements, the new Strada promises to deliver both performance and style.

Key Features of the Fiat Strada 2024

Trim Options
Fiat offers three driving modes: Automatic, Manual, and Sport. The lineup includes Endurance, Freedom, Volcano, Ultra, Ranch, and the exclusive Edizione 25 Limited Edition.

Entry-level models like Endurance and Freedom come with standard features such as 15-inch steel or alloy wheels, a basic audio system, Traction and Stability Control, electric windows, ABS and EBD, and Hill Hold Assist. Higher trims, including Volcano, Ranch, and Ultra, feature 16-inch alloy wheels. The Ultra adds LED fog lights, skid plates, wraparound tail lights, premium leather seats, and a sporty front grille. The Edizione 25 Limited Edition offers exclusive styling with glossy black mirrors, darkened 16-inch wheels, and luxurious interior finishes, catering to enthusiasts seeking exclusivity and advanced tech.

Capable of handling various loads, the Fiat Strada’s pickup bed size varies across models. It can carry between 650 kg to 720 kg and tow up to 400 kg, making it suitable for work or leisure. Ground clearance ranges from 185 mm to 214 mm, ensuring versatility on different terrains.

Engine Performance Powered by a 1.0-liter Turbo 200 Flex three-cylinder engine, the Strada balances efficiency and power. It delivers 130 horsepower on ethanol and 125 horsepower on gasoline, with 200 Nm torque. Its quick acceleration from 0-100 km/h in 9.5 seconds exemplifies its performance capabilities. The engine reflects industry trends toward smaller yet potent powertrains without sacrificing quality.

Interior Comfort Designed to seat five, the cabin offers spaciousness and ergonomic controls. Features include an intuitive infotainment system, dual USB ports, rear electric windows, and convenient power outlets, ensuring a comfortable driving experience for all passengers.

Design and Size Although compact, the Fiat Strada maximizes interior space for passengers and cargo. Its smart design allows easy city maneuverability while offering ample cargo capacity. The vehicle showcases iconic Fiat styling with a distinctive grille and headlights.

Safety Features Fiat emphasizes safety with standard equipment like LED headlights, climate control, remote locking, tire pressure monitors, rear parking sensors, and a reverse camera. Higher trims add ABS brakes, electronic stability control, hill start assist, and multiple airbags for enhanced safety.

Pricing Overview The Fiat Strada offers excellent value. Pricing starts from around R$ 100,990 for the Endurance model, with the Freedom at R$ 106,990. The Volcano ranges from R$ 114,990 to R$ 120,990, Ranch up to R$ 132,990, Ultra approximately R$ 132,990, and the Edizione 25 Limited Edition about R$ 135,990. Whether for work or leisure, the Strada provides options for diverse budgets and needs.

Promotions and Discounts Throughout the year, Fiat dealerships across Brazil run promotional campaigns on the Strada, including discounts, financing options, and package deals. Customers can take advantage of special offers during holidays and major automotive events to get the best value.