Top 5 Influencers You Should Follow Today
Explore the top five social media influencers shaping trends today, from beauty icons like Huda Kattan and James Charles to viral stars like Charli D’Amelio. Discover how they leverage platforms like Instagram, TikTok, and YouTube to influence millions worldwide, promote brands, and set new standards in their industries. Get insights into their careers, achievements, and social impact in the dynamic world of influencer marketing.
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Leading 5 Social Media Influencers to Watch
Influencer culture emerged in the late 2000s when individuals started promoting brands through simple videos without professional scripting. Initially seen as a fleeting digital trend, influencer marketing quickly gained momentum, transforming into a major industry. By 2009, it had become a significant force, with many influencers earning substantial incomes. Here are the five most influential figures to follow for the latest in social media trends and beauty innovation.
Top 5 Influencers Shaping Your Social Feed
Huda Kattan
Huda Kattan’s Instagram presence is virtually unavoidable. Her beauty brand has dominated the cosmetic industry, holding a top spot for years.
With endorsements from celebrities like the Kardashian sisters, Huda Beauty is a household name among makeup enthusiasts. Founded by makeup artist and online creator Huda Kattan, the brand champions makeup as a tool for empowerment while challenging societal perfection standards. Her platform, hudabeauty, boasts over 50 million followers and continues to influence the beauty world.
Lele Pons
Lele Pons has built her following to 47.7 million on Instagram, making her one of the top influencers. She started on Vine, where she became the platform’s first to garner one billion loops, before expanding to YouTube. With over 17.6 million subscribers, she produces comedic videos, music, and acting projects. Her hit single, Celioso, achieved triple platinum and double diamond certifications in Mexico. Lele’s versatile talents make her a prominent social media personality.
Charli D’Amelio
With 125 million followers on TikTok and over 47 million on Instagram, Charli D’Amelio rose to fame through her dance videos at just 17 years old. Her engaging choreography and relatable content earned her collaborations with stars like Jennifer Lopez and appearances on major shows such as “The Tonight Show.” Her influence spans brand deals and celebrity partnerships, making her a defining influencer of her generation.
James Charles
Famous in the beauty community, James Charles is known for its bold, theatrical makeup looks and dramatic social media presence. Starting on YouTube, he attracted millions of followers with his vibrant eyeshadow artistry and trendsetting styles. His work led to collaborations with CoverGirl and appearances on shows like Ellen. James continues to influence beauty trends and social conversations with his creative expression.
Manny Gutierrez
Manny Gutierrez, a makeup artist turned entrepreneur, has attracted millions to his platforms. With 4 million followers on Instagram and nearly 5 million on YouTube, he launched Lunar Beauty, a cruelty-free cosmetics line. Manny shares beauty tips and personal insights, cultivating a dedicated fan base. He remains a respected voice in the makeup community, inspiring followers with his talent and authenticity.
